A Case Study of Keep it Cool Ltd

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Keep it Cool truck

In today's competitive business landscape, staying ahead of the curve is essential to success. Keep It Cool Ltd has defied industry norms and set a new standard for excellence in the refrigeration and cooling solutions sector. Through innovative technology, unwavering commitment to quality, and a customer-centric approach, Keep It Cool Ltd has not only met but exceeded the expectations of its clients. 

We worked together to find the Right fuel card solution for their mixed fleet to help them simplify fleet management and save money. 

Overview

The client

Based in Yorkshire just off the M606 and close to the M62, Keep it Cool Ltd offer a same-day service for temperature-controlled food, using a mixed vehicle type fleet. Their routes vary from local to national.  

The challenge

Keep it Cool Ltd needed our help to control its fuel costs and streamline fleet operations. By using a fuel card, they can track and monitor fuel purchases, set spending limits, and gain insights into their overall fuel usage. 

To overcome these challenges, we needed to find a fuel card which:

  • Can be used nationally
  • Includes a wide range of motorway sites with HGV access
  • Provides ultimate cost savings as we understand the narrow margins that the transport sector faces

The solution

We identified a combination of BP and Shell products that offered a balance of motorway access for a range of vehicles - from small vans to HGVs. They also offer fantastic savings which a transport company like Keep it Cool Ltd needs.

Our approach

We understand that every customer is different, so we used a tailored approach to identify which of our products would be most appropriate, taking into account vehicle type and average routes. We check in regularly with each customer to ensure everything is going smoothly and offer support if needed.

Our online account management system can be accessed 24/7, so Keep it Cool Ltd can easily keep track of their expenses and monitor fuel card activity. This is ideal as it reduces admin time, so they can focus on other areas of their business.

By leveraging fuel cards, Keep It Cool Ltd experienced streamlined fuel expense management, enhanced cost control, and improved operational efficiency. The ability to monitor fuel purchases, set spending limits, and access valuable insights into fuel usage has empowered the company to make informed decisions and optimise their overall fleet operations.


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If you're interested in finding out how fuel cards can also help your business, contact our team today.

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Matt Dodds
Head of Strategic Sales and Partnerships

With over 14 years of experience across two of the leading fuel card companies in the UK, Matt Dodds joined RFC Edenred to help lead the development of products to support our customer's move to EV and other alternative fuels, a transition he feels passionately about.


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